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Tihama Advertising logo
Tihama Advertising, Public Relations and Marketing Co.’s subsidiary, Tihama Distribution Co., extended today, Feb. 22, 2021, its exclusive distribution agreement with Houghton Mifflin Harcourt (HMH), a leading global provider of K-12 curriculum solutions.
Under the agreement, Tihama Distribution will hold the exclusive distribution rights of HMH products in the Kingdom until December 2023, with the possibility of extension till December 2025.
The financial impact of the deal depends on sales performance for the period between 2021-23, Tihama said, noting that there are no related parties.
Tihama has held the partnership agreement with HMH since 2010, serving over 170 schools across the Kingdom.
The firm continues to develop its full service offering to its customers, including training and professional development.
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