Miahona Unveils Its New Corporate Identity at the Saudi Water Partnerships Company Forum

Miahona, the Kingdom’s leading Saudi developer and operator of sustainable water solutions, announced the launch of its new corporate identity during its participation in the Saudi Water Partnerships Company (SWPC) Forum, held on 2–3 November 2025 at the Four Seasons Hotel Riyadh.

The new identity was officially inaugurated in the presence of H.E. Eng. Abdulrahman bin Abdulmohsen Al-Fadley, Minister of Environment, Water and Agriculture, and H.E. Eng. Abdullah Al-Abdulkarim, Governor of the Water Authority, alongside an elite group of Excellencies and senior officials, as well as leaders of the sector.

Launched under the theme “Flowing Forward, Powering Progress,” the new brand reflects the company’s evolution and forward-looking vision. It honors Miahona’s pioneering legacy while confidently embracing innovation in sustainable resource management and supporting regional economic growth.

The refreshed identity is embodied in a redesigned logo inspired by the company’s core values. The design blends Miahona’s central mission with the dynamic fluidity of the Arabic letter Meem, offering a visual expression of the company’s commitment to environmental responsibility and continuous progress. It also reflects Miahona’s future ambitions for regional expansion and its pivotal role in advancing the goals of Saudi Vision 2030.

Commenting on the launch, Eng. Awaadh Al Otaibi, Chief Executive Officer of Miahona, stated:

“Our new brand identity reflects our dedication to sustainable water management and our role as a responsible corporate citizen. We are committed to advancing water security and contributing to the regional and global ecosystem through innovative solutions and strategic partnerships.

He added:

“This rebranding marks a new chapter for Miahona as we expand our regional and global presence and embrace the latest technologies. Our focus remains on providing reliable, fully integrated water and wastewater solutions that support the region’s infrastructure and contribute to a thriving future.”

About Miahona:

Miahona is a publicly listed Saudi joint-stock company established in 2008. It operates as a developer and operator of water infrastructure under the Public–Private Partnership (PPP) model. Its services span the full water cycle, including water production, distribution, wastewater collection and treatment, reuse, billing, revenue collection, and customer services. The company is committed to reducing water losses and improving resource efficiency in line with the highest sustainability standards.

For more information, please visit: www.miahona.com.