Umm Al Qura for Development & Construction signs agreement with Kempinski to operate the first Kempinski Residences project in Makkah

Part of the agreement signing event

Umm Al Qura for Development & Construction Company, the owner, developer, and operator of Masar Destination in Makkah, has signed an agreement with the global Kempinski Group to operate Kempinski Residences at Masar Makkah. This project marks the first Kempinski-branded residential development in the Kingdom of Saudi Arabia, reflecting the growing presence of leading international brands within the destination.

A signing ceremony took place in Munich at the Kempinski Group offices, in the presence of senior officials from both organizations, including Yasser Abuateek, CEO of Umm Al Qura for Development & Construction, and Barbara Muckermann, CEO of Kempinski Group, reflecting the increasing presence of major international brands destined for the Masar development.

The project is strategically located in a Masar Haram area and is seamlessly connected to a mixed-use component that includes a Kempinski hotel and a retail gallery. Together, they offer an upscale lifestyle that blends world-class hospitality standards with the levels of comfort for which the brand is renowned. The development comprises 302 residential units of varying sizes, providing flexible options and catering to the needs of diverse resident segments.

The project will offer a unique blend of luxury, privacy, and world-class hospitality. Its facilities will include five-star premium amenities such as exclusive executive lounges, a boulevard café, an upscale wellness center, fine-dining restaurants, and separate prayer areas for men and women, in addition to concierge services and valet parking provided by Kempinski.

The project represents a quality addition to the upscale residential system within the Masar destination and embodies its vision as a leading urban destination that attracts the most prominent international brands in the hospitality and services sectors, thus enhancing the living and visiting experience in the Holy City.

Yasser Abuateek, CEO of Umm Al Qura for Development & Construction Company, said, “The presence of Kempinski Residences in Masar Destination enhances the diversity of residential options within the destination, in line with the company’s focus on providing an integrated urban environment. The project will be distinguished by its diverse spaces and practical designs that consider the needs of residents and visitors. In addition, it provides essential facilities and services that support privacy, exclusivity, and quality of life through options that suit different needs."

Echoing the sentiment, Barbara Muckermann, CEO of Kempinski Group, said, "Kempinski focuses on developing distinctive properties that reflect the spirit of their destinations, while preserving and celebrating their cultural heritage. In collaboration with Umm Al Qura for Development & Construction Company, we will blend the Kempinski Residences Masar Makkah project with a unique character, making it a valuable addition to the growing portfolio of residential options in the Holy City. This will enable guests and residents to enjoy a deeply enriching spiritual experience, alongside a variety of cultural and leisure experiences within this destination".

The project further strengthens the presence of luxury hotel and residential brands within the destination and represents a significant addition to the diversification of accommodation and service offerings in Makkah.