Asharq Bloomberg Launches its Broadcasting Operations from New Studios in KAFD

One of Asharq Bloomberg's studios at its new headquarters.

Asharq Network has announced the launch of broadcasting operations from its new studios in Riyadh’s King Abdullah Financial District (KAFD), a strategic move that strengthens its presence at the heart of one of the region’s most important financial centers. This step reflects the network’s ongoing drive to grow and to deliver specialized, multi-platform business coverage from within direct reach of major institutions and corporations, global markets, and centers of business, finance, and investment.
 

Asharq Bloomberg’s new studios bring editorial, production, and broadcast operations together within a single integrated environment, improving production efficiency and the speed of multi-platform coverage across business and political news. All while equipping its teams to deliver deeper, sharper content for an audience of business leaders, investors, and decision-makers.
 

Asharq Network’s state-of-the-art facilities, encompassing Asharq Bloomberg, Asharq Discovery, Asharq Documentary, and other affiliated platforms, span four floors within the new headquarters of the Saudi Research and Media Group (SRMG), the largest integrated media group in the Middle East and North Africa. The new space houses four multi-purpose television and radio broadcast studios, two advanced newsrooms and control rooms, and dedicated facilities for producing television, radio, digital, and podcast content. The setup is underpinned by advanced technical infrastructure, including AI-powered digital solutions that enhance operational flexibility and the network’s ability to produce and distribute integrated content across platforms.

Asharq Bloomberg operates under the exclusive longstanding content agreement between SRMG and Bloomberg Media, bringing together Bloomberg Media's global business and financial journalism with Asharq Bloomberg's regional reporting to provide audiences with trusted coverage of business, markets and the economic developments shaping the Middle East and the wider world.

The transition from Asharq Business with Bloomberg to Asharq Bloomberg reflects the continued evolution of the platform and its brand.

Jomana Al Rashid, CEO of SRMG, said: “The relocation of Asharq Network to its new headquarters at the King Abdullah Financial District (KAFD) marks a qualitative milestone in the Group’s journey and reflects our vision to build an integrated media ecosystem that extends from Riyadh to the region and the world.
 

The new headquarters houses a fully integrated broadcasting ecosystem, including a satellite uplink and downlink station, as well as advanced studios supported by the latest virtual, interactive, and AI-driven production technologies. This enhances our ability to deliver content with greater speed, efficiency, and innovation.
 

This headquarters is not merely an investment in infrastructure, but a strategic investment in the future of the media industry. It opens new horizons for growth across broadcasting, live production, digital and cloud-based production, and strengthens our ability to develop high-quality content that serves our partners and audiences more efficiently, while leveraging the latest technologies.

This development also marks a new milestone in our partnership with Bloomberg Media and reflects the level of trust between both parties. Through this advanced ecosystem, we are enhancing our ability to deliver faster, more accurate, and more in-depth economic coverage, while producing high-quality content that keeps pace with global market developments and meets the aspirations of our audiences across the region and the world.”

Karen Saltser, CEO of Bloomberg Media said, "The Middle East remains one of the world's most dynamic business and investment regions, and audiences are seeking timely, trusted reporting to navigate an increasingly complex global economy. Asharq Bloomberg's new headquarters represents an important investment in serving those audiences. We're proud of our longstanding collaboration and look forward to continuing to deliver Bloomberg's global business and financial journalism to Arabic speaking audiences across the region."
 

Asharq Bloomberg will continue to expand its coverage, programming, and various initiatives across its television and digital platforms, serving the business community, investors, decision-makers, and audiences seeking to understand the developments shaping the future of economies, sectors, and markets in the region and the world.