Americana signs exclusive agreement to launch Taco Bell in UAE

Logo of Americana Restaurants International 

Americana Restaurants International signed an exclusive development agreement with Taco Bell UK and Europe Limited, a subsidiary of Yum! Brands, to launch the Taco Bell brand in the UAE.

 

The company said in a statement that the agreement extends its partnership with Yum! Brands, which includes operating KFC and Pizza Hut in several markets across the region. It also marks Americana Restaurants’ entry into the Mexican-inspired quick-service restaurant segment.

 

The UAE will be the first market where Taco Bell is launched under the agreement, followed by a phased expansion into several GCC markets, with the aim of establishing a sustainable regional presence for the brand.

 

Taco Bell operates more than 9,000 restaurants worldwide, including over 1,200 restaurants across 40 markets outside the US.

 

Americana Restaurants and Taco Bell Join Forces to Bring the Iconic Brand to the UAE

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