Nice One profit drops 64% to SAR 8.6M in Q1 2026

29/04/2026 Argaam Exclusive

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Nice One Beauty Digital Marketing Co. reported a net profit of SAR 8.6 million in Q1 2026, falling 64% from SAR 24.1 million a year earlier.



Current Quarter Comparison (M)

Compared With The
Item Q1 2025 Q1 2026 Change‬
Revenues 324.97 295.96 (8.9 %)
Gross Income 80.58 80.20 (0.5 %)
Operating Income 26.91 10.77 (60.0 %)
Net Income 24.12 8.65 (64.2 %)
Average Shares 115.50 115.50 -
Earnings Per Share before unusual items (Riyal) 0.21 0.07 (64.2 %)
EPS (Riyal) 0.21 0.07 (64.2 %)

The company attributed the annual decline in profit to an 8.9% year-on-year (YoY) drop in revenue to SAR 295.96 million in Q1 2026, compared to SAR 324.97 million, mainly due to seasonality and intensified competition.

 

Profit was also weighed by higher operating costs, primarily related to the new warehouse in Jeddah, in addition to expenses associated with opening new branches.

 

Selling and marketing expenses rose 31.9% YoY to SAR 54.60 million in Q1 2026, versus SAR 41.39 million, driven by increased spending on marketing campaigns aimed at strengthening brand positioning and maintaining market share.

 

Meanwhile, gross profit declined marginally by 0.47%, reflecting an improvement in gross margin as a percentage of sales, supported by effective pricing strategies and improved supplier terms, which enhanced overall cost efficiency.

 

On a sequential basis, the company turned to a profitability of SAR 8.65 million in Q1 2026 from a SAR 25.78 million loss in Q4 2025, supported by a 21.3% quarter-on-quarter (QoQ) increase in revenue from SAR 243.91 million, driven by seasonality and higher contribution from branch sales.

 

Gross profit jumped 74.96% QoQ, backed by revenue growth, a higher number of users, and improved demand. Gross margin also improved, benefiting from better supply terms and pricing efficiency after being pressured by competitive pricing in Q4 2025.

 

Operating profit reached SAR 10.77 million in Q1 2026, compared to an operating loss of SAR 24.40 million in Q4 2025, reflecting a positive turnaround driven by improved efficiency in selling and marketing expenses, alongside continued investment in administrative and organizational capabilities to support growth.

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Share Price

Nice One Beauty Digital Marketing Co.
14.42
0.01 0.07 %

Nice One Beauty Digital Marketing Co. (NICE ONE)

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Financial Ratios
Current
Market Cap (M Riyal) 1,665.51
Enterprise Value (EV) (M Riyal) -
Shares Outstanding ((M)) 115.50
EPS ( Riyal) (TTM) (0.11)
Book Value (BV) ( Riyal) -
Par Value ( Riyal) 1.00
Recurring P/E Neg
P/E (TTM) NEG
Price/book -
Return on Average Assets (%) (TTM) (1.79 )
Return on Average Equity (%) (TTM) -
EV/Revenues -
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