Sure boasts SAR 400M backlog, aims to expand customer base: CEO

In an interview on the sidelines of Argaam Connect Initiative, Al Issa added that 2025 is expected to be as rewarding for Sure as last year. 

Between 95% to 96% of the company's projects are with the government, said the top executive, adding that the company has been working on government projects since its establishment. He also expects Sure's customer base to expand towards the private sector, with new products such as Majlis Tech, SureConnect, digital certification and e-signature.
 
He pointed out that tech firms are witnessing a major transformation, whether in artificial intelligence, machine learning, big data, or cloud services.
 
The company is focusing on AI, by building strong partnerships with Google Cloud, Amazon Web Services, Oracle Cloud, Microsoft, and others, according to the CEO.
 
He said that the company has established a research and development team, pointing out that there are new AI-related products that will soon be unveiled, in addition to cloud services through partnerships with their providers.

As for Argaam Connect, Al-Issa said that the initiative brings together companies and investors, whether individuals or investment funds, as it gives a better picture of the companies, their plans, goals and current activities.