EFG Hermes KSA Completes Advisory on the IPO of Jamjoom Fashion the Company behind the Nayomi and Mihyar brands on Nomu

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EFG Hermes, an EFG Holding company, and the leading investment bank in the Middle East and North Africa (MENA) region, announces the completion of its first role as Sole Financial Advisor and Lead Manager for an initial public offering (IPO) in Saudi Arabia, advising Jamjoom Fashion Trading Company on its IPO and listing on the Parallel Market (Nomu) of the Saudi Exchange.

Jamjoom Fashion, a pioneer in building and scaling homegrown apparel and lifestyle brands across Saudi Arabia and the wider GCC region, offered 2,384,340 ordinary shares, representing 30% of its share capital, through a sale of shares owned by its parent company, Kamal Osman Jamjoom Trading Company.

The offering attracted strong participation from a diverse base of high-quality local and international Qualified Investors, with strong participation from Saudi accounts, while having one of the highest participation rates from foreign investors in recent IPOs, all during challenging market conditions, underscoring the strength of the transaction and resulting in an order book of SAR 1,557 million, equivalent to 4.5x oversubscription.

Saud Al Tassan, CEO of EFG Hermes KSA, commented, “We are proud to be partnering with Jamjoom Fashion on this landmark IPO, which underscores the strength of Saudi Arabia’s evolving retail landscape and the continued success of homegrown brands. This transaction marks a significant milestone in the Company’s growth while highlighting the depth and resilience of the Saudi capital markets. At EFG Hermes KSA, we remain committed to connecting leading businesses with investors and contributing to the Kingdom’s economic transformation under Vision 2030.”

Amr Abdel-Khabir, Managing Director at EFG Hermes’ Investment Banking division, added, “Our successful work on Jamjoom Fashion’s IPO highlights EFG Hermes’ ability to navigate transaction complexities and deliver seamless execution. Acting for the first time as both sole financial advisor and lead manager in KSA, we reinforced our unrivaled capacity to connect high-potential companies with diverse pools of investors across the MENA region. This landmark transaction marks another milestone in our mission to help issuers unlock value and fuel economic growth in Saudi Arabia and the wider GCC.”

Founded in 1992, Jamjoom Fashion is a leading Saudi-based apparel and lifestyle group and a pioneer in creating and scaling brands across the KSA and the Middle East, and the group behind Nayomi and Mihyar. As of June 2025, the company operates across the GCC with a network of 218 stores. The Company’s financial performance is characterized by strong revenue growth, sustainable margins, and bottom-line profitability.

Since the beginning of the year, EFG Hermes has advised on 6 M&A transactions, 9 DCM, and 10 ECM transactions across the region, including landmark transactions in Egypt, UAE, Saudi Arabia, and Oman, underscoring its leadership in regional markets.

About EFG Holding:

EFG Holding (EGX: HRHO.CA – LSE: EFGD) is a financial institution that boasts a remarkable 40-year legacy of success in seven countries spanning two continents. Operating within three distinct verticals — the Investment Bank (EFG Hermes), Non-Bank Financial Institutions (NBFI) (EFG Finance), and Commercial Bank (Bank NXT) — the company provides a comprehensive range of groundbreaking financial products and services tailored to meet the needs of a diverse clientele, including individual clients and businesses of all sizes.

EFG Hermes, the leading investment bank in the Middle East and North Africa (MENA), offers extensive financial services, encompassing advisory, asset management, securities brokerage, research, and private equity. In its domestic market, EFG Holding serves as a universal bank, with EFG Finance emerging as the fastest-growing NBFI platform, comprising Tanmeyah, a provider of innovative and integrated financial solutions for small business owners and entrepreneurs, EFG Corp-Solutions, which provides leasing and factoring services, Valu, a universal financial technology powerhouse, Bedaya for mortgage finance, Kaf for insurance, and EFG Finance SMEs, which provides financial services for small and medium enterprises. Furthermore, the company delivers commercial banking solutions through Bank NXT, an integrated retail and corporate banking product provider in Egypt. 

Proudly present in: Egypt | United Arab Emirates | Saudi Arabia | Kuwait | Bahrain | Kenya | Nigeria

Learn more about us at www.efghldg.com

For further information, please contact:

May El Gammal

Group Chief Marketing & Communications Officer of EFG Holding

melgammal@efghldg.com 

Omar Salama

Associate Director of Communications of EFG Holding

osalama@efghldg.com 

The EFG Holding Public Relations Team

PublicRelations@efghldg.com

Note on Forward-Looking Statements 

In this press release, EFG Holding may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only EFG Holding’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.