Jarir’s Q4 margins ‘more balanced’, BNPL constitutes 38% of retail sales: Chairman

Jarir Marketing Co. has achieved record sales and profits during the fourth quarter of 2025, with net profit-to-revenue ratio picking up amid significant changes in margins that have become more balanced and improved, thus reinforcing expectations of continued growth, Chairman Muhammad Alagil told Argaam.
 

Commenting on the company’s financial results for Q4 2025, he added that deferred sales through the “Buy Now, Pay Later” service and other installment plans account for about 38% of retail sales.
 

Meanwhile, online store sales represent 33% of total retail sales, said Alagil, noting that expansion plans are continuing within Saudi Arabia and the Gulf countries.
 

Regarding the launch of Apple’s online store, he clarified that it had no negative impact, and that opening a direct Apple store could further strengthen its support for the Saudi market and its distributors, such as Jarir.
 

Alagil also stated that Jarir is set to continue with its cash dividend approach, with distributions close to 100% of profits, given the absence of debt. He noted that this would mean distributing more than SAR 1 billion for last year, equivalent to 85% of the company’s capital.
 

Concerning future expansions, the Chairman expects the opening of between 6 and 8 new stores during 2026, achieving increased sales of AI-enabled products, expansion in the range of video games—particularly sports games—and an increase in product offerings across most categories, with this expansion focused primarily on the online store.
 

Alagil added that Jarir continues to enhance the customer experience on its website and strengthen after-sales services, in addition to increasing support for local authors and organizing book-signing events at its stores, noting that the company held 75 book-signing events last year.
 

According to Argaam data, Jarir reported a net profit of SAR 1.04 billion in 2025, an 8% increase from SAR 974 million a year earlier. Q4 net profit rose by 13% year-on-year to SAR 309.8 million.