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Business
The company is a provider of travel, tourism and cargo services.
Overview
Seera Holding Group was incorporated in 1979 as a small travel agency with a capital of one million Saudi riyals. In 1997, the company converted into a limited liability, then in 2012, it listed 30 percent of its capital on the Saudi stock market.
The company's main business focuses on the sales of air tickets and reservations to retail and corporate customers. Its business is segregated into five divisions: Travel, Tourism, Cargo Services, Transport, and Religious Tourism. Besides, the company offers a number of supporting services including car rental and investment.
Basic Information
| City: | Riyadh |
| Country | Saudi Arabia |
| Ownership Type: | Joint Stock |
| Establishment Date: | 1979 |
| Commercial Register: | 1010148039 |
| Website: | www.seera.sa |
| investors@seera.sa | |
| Phone | +966 112909303 |
| Fax | +966 112168431 |
| Address | Building No. 3730 - Imam Saud bin Abdulaziz bin Muhammad Road - Al-Ta'awon District - Riyadh 12476 |
| PO Box | 52660 |
Financials Highlights (M )
Company Size
Trading Data
| Stock Market : | TASI |
| Fiscal Year End : | December |
| Free Float (M) : | 299.05 |
| Free Float % : | 99.68 |
| Weight in Index % : | 0.29 |
| 3M Average Volume : | 1,327,440 |
| 3M Average Transactions : | 2,146 |
| Change(12M) % : | 29.73 |
Major Shareholders
| Name | Number of Shares (M) | Holding |
|---|---|---|
| Nasser Okail Abdullah AlTayyar | 23.46 | 7.82 % |
Subsidiaries & Associates
| Company | Country | Percentage |
|---|---|---|
| Destination Sports Limited (GBP) | United Kingdom | 100.00 % |
| European Sports Destination Management GmbH | Germany | 100.00 % |
| Amaze DM SAS | France | 100.00 % |
| Inspire Sport Group Limited | United Kingdom | 100.00 % |
| Clarity Travel Limited | United Kingdom | 100.00 % |
| Seera Car Maintenance | Egypt | 100.00 % |
| Almosafer General Trading (LLC) | Saudi Arabia | 100.00 % |
| Almosafer Call Center Services - Egypt | Egypt | 100.00 % |
| Almosafer international Travel - Egypt | Egypt | 100.00 % |
| Eitedal Hospitality | Saudi Arabia | 100.00 % |
| Almosafer Air Ltd | Saudi Arabia | 100.00 % |
| Seera Air Cargo | Saudi Arabia | 100.00 % |
| Elegant Resorts Transportation | United Kingdom | 100.00 % |
| If Only | United Kingdom | 100.00 % |
| Portman Travel B.V. | United Kingdom | 100.00 % |
| Portman Travel Solutions Limited | United Kingdom | 100.00 % |
| Portman Travel | Ireland | 100.00 % |
| BV | United Kingdom | 100.00 % |
| Portman Travel Solutions Ltd | United Kingdom | 100.00 % |
| Gemall Limited | United Kingdom | 100.00 % |
| Portman Holdings Limited | United Kingdom | 100.00 % |
| Portman Group Holdings Limited | United Kingdom | 100.00 % |
| MCT - Kuwait | Kuwait | 100.00 % |
| Almosafer Call Center Services | Egypt | 100.00 % |
| Seera Hotel | Saudi Arabia | 100.00 % |
| Sera Sports Company - Spain | Spain | 100.00 % |
| If Only Holidays | United Kingdom | 100.00 % |
| Yan Alan Company | United Kingdom | 100.00 % |
| Discover Saudi | Saudi Arabia | 100.00 % |
| Portman Group International | United Kingdom | 100.00 % |
| Sheraton Makkah | Saudi Arabia | 100.00 % |
| Tajoul General Trading | UAE | 100.00 % |
| TTC | Saudi Arabia | 100.00 % |
| SCI | Saudi Arabia | 100.00 % |
| HTCL | Saudi Arabia | 100.00 % |
| MCT | Saudi Arabia | 100.00 % |
| HSC | Saudi Arabia | 100.00 % |
| FTT | Saudi Arabia | 100.00 % |
| EPJS | Saudi Arabia | 100.00 % |
| Mawasem Travel and Tourism. | United Kingdom | 100.00 % |
| Muthmerah Real Estate Investment | Saudi Arabia | 100.00 % |
| MWT | Saudi Arabia | 100.00 % |
| Almaosm Travel and Tourism | Saudi Arabia | 100.00 % |
| LUMI | Saudi Arabia | 100.00 % |
| Seera Hospitality | Saudi Arabia | 100.00 % |
| TAQ | Saudi Arabia | 100.00 % |
| Seera Travel and Tourism | UAE | 100.00 % |
| Al Tayyar for Car Rental - Egypt | Egypt | 100.00 % |
| Seera Holidays for Travel and Tourism | Egypt | 100.00 % |
| Egy Seera | Egypt | 100.00 % |
| ATCC | Egypt | 100.00 % |
| Al Tayyar Holidays Travel Group | Egypt | 100.00 % |
| Seera Holidays Travel Group | Saudi Arabia | 100.00 % |
| National Travel and Tourism Bureau | Saudi Arabia | 100.00 % |
| Al-Sarh Travel and Tourism | Saudi Arabia | 80.00 % |
| TAQJV | Saudi Arabia | 70.00 % |
| AHTS | Egypt | 70.00 % |
| FLY IT | 60.00 % | |
| Seera Emaar Real Estate Development and Investment | Saudi Arabia | 51.00 % |
| SAC | Saudi Arabia | 50.00 % |
| Voyage Amro | Canada | 49.00 % |
| TTAD | UAE | 49.00 % |
| Sweetsport Travel Limited | United Kingdom | 47.50 % |
| NT | UAE | 44.30 % |
| CHME | UAE | 40.00 % |
| Equinix United Group | Saudi Arabia | 40.00 % |
| Riyadh front for organizing exhibitions and conferences | Saudi Arabia | 40.00 % |
| My family meal for ready meals | Saudi Arabia | 37.00 % |
| Parmay Armai Ltd. | 35.00 % | |
| TUCC | Saudi Arabia | 35.00 % |
| Wadi | Luxembourg | 33.30 % |
| ASI | Kuwait | 30.00 % |
| FAL | Yeman Arab Republic | 30.00 % |
| SHHC | Saudi Arabia | 20.00 % |
Milestones
15-04-2019
10-03-2016
20-03-2014
Raised capital to SAR 1.5 billion by a 25% bonus share issue
02-04-2013
Raised capital to SAR 1.2 billion by a 50% bonus share issue
04-06-2012
Floated on the Saudi stock market (Tadawul)
17-11-2009
Raised capital to SAR 800 million by capitalizing part of retained earnings and reserves
13-09-2008
Raised capital to SAR 600 million by capitalizing retained earnings
27-01-2008
Raised capital to SAR 450 million by capitalizing retained earnings
09-11-2004
Raised capital to SAR 150 million by capitalizing retained earnings
30-05-2004
Raised capital to SAR 100 million by capitalizing reserves
07-04-2001
Raised capital to SAR 20 million by partner contributions
05-12-1998
Raised capital to SAR 15 million by capitalizing retained earnings
25-11-1997
Transformed into a limited liability company
04-1979
Set up as a sole proprietorship
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