Maharah subsidiary signs brand licensing deal with ManpowerGroup

Maharah Human Resource Co.’s wholly owned subsidiary, Growth Avenue Investment Co., signed a five-year brand licensing agreement with ManpowerGroup.

The agreement was signed as part of the activities of the US–Saudi Investment Forum.

In a statement to Tadawul, Maharah said the deal aligns with its strategy to expand into professional employment services and workforce outsourcing, as well as to engage in value-added activities that enhance its competitive position in the human resources services market through the subsidiary that will own and operate the agreement.

The company expects the financial impact to begin in 2026 and continue throughout the duration of the brand licensing agreement.

There are no related parties to the deal, the statement added.

Maharah noted that the agreement will strengthen the utilization of ManpowerGroup’s global brand and presence in the Saudi market, with the aim of delivering employment and HR services that meet the highest international standards.

The agreement focuses on transferring global expertise, enhancing local capabilities, and supporting national value through localization programs and the empowerment of local talent.

The company highlighted that ManpowerGroup is one of the world’s largest workforce solutions providers in terms of revenue. Listed on the New York Stock Exchange (NYSE), it operates more than 2,100 branches across 75 countries and recorded revenues of nearly $18 billion in 2024.

Maharah added that the agreement will enable it to provide integrated HR solutions to Saudi companies, foreign firms, and investors seeking to enter the Saudi market, leveraging ManpowerGroup’s global network and the newly signed BLA.